Internet marketing



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CHAPTER 1




           
     





         
            
 

         


            

            
           

3.2 Marketing moves online
Websites first



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CHAPTER 1
CHAPTER 1




Advertising takes off




            

           
         
        
          





  



             


The dotcom phenomenon
           



          




           





CHAPTER 1



The rise of the social web
          


           



           
          
          
         
             
          
    


   




       





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CHAPTER 1
CHAPTER 1
3.3 Success stories
3.3.1 Hotmail links its users
          

          


       




            





3.3.2 Google conquers search














    
         





CHAPTER 1
3.3.3 Blair Witch leverages viral marketing
          


    
   
           










3.3.4 District 9 sweeps social media
            



          





    





CHAPTER 1
CHAPTER 1


  
 

4. Internet marketing today
           
            


             

          


 
           



4.1 Global trends

 


         


 

            

         
    
  
  


 






CHAPTER 1
 



 


          

           
         





4.2 The South African context
           
     




              

 

4.2.1 Internet growth in South Africa
YEAR USERS POPULATION % PENETRATION
2000 2,400,000 43,690,000 5.5%
2001 2,750,000 44,409,700 6.2%
2002 3,100,000 45,129,400 6.8%
2003 3,283,000 45,919,200 7.1%
2004 3,523,000 47,556,900 7.4%
2005 3,600,000 48,861,805 7.4%
2008 4,590,000 48,786,115 10.5%
2009 5,300,000 49,052,489 10.8%





CHAPTER 1
CHAPTER 1

            
         
    



          
  
        





4.2.2 Commercial forces






           



    
          
         


  
 

4.2.3 Cultural forces


            










CHAPTER 1






4.3 Why you need to be online









            
            










4.4 Why you need to educate yourself







      





CHAPTER 1
CHAPTER 1
4.5 Remember the realities


 


 

 

 

               



     


 


5. The future of internet marketing






          
      



Xem chi tiết: Internet marketing